MamaXXI aconseja sobre social media



We are grateful to Romina Tibytt of MamaXXI for this video answering questions posed by a group of small business owners during a Social Media workshop led by Reina Valenzuela of Starfish*Global.

Gracias a Romina por todos los consejitos que nos ofrece en este video. Contesto todas las preguntas que los empresarios hicieron y dio muy buenas sugerencias para manejar las redes sociales para su pequeño negocio.

Reina Valenzuela, MBA, CEO of Starfish*Global. SBDC Advisor at the College of New Jersey & at William Paterson University

Reina Valenzuela, MBA, CEO of Starfish*Global. SBDC Advisor at the College of New Jersey & at William Paterson University

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Trenton Small Business Week!

Starfish*Global Joins Trenton Small Business Week!

The City of Trenton is excited to present its 19th Annual Trenton Small Business Week October 15 -18, 2012! The TSBW is a weeklong celebration of activities for business owners, entrepreneurs, and individuals especially those starting or changing careers.

Reina Valenzuela, CEO and Founder of Starfish*Global, will be presenting during Trenton Small Business Week. The presentation will be delivered in Spanish to Latino entrepreneurs on Wednesday, October 17, 2012 at 4:00pm

The presentation titled “Sales and Promotion through Social Media” seeks to educate on how to engage your audience, build trust, and participate in community social networks to bring about brand awareness. This will be the only Spanish seminar delivered at TSBW and the topic of social media is most appropriate as Latino are at the forefront of the social media revolution or “revolú” as Caribeños would say.

The free workshops and networking events are held in downtown Trenton but the thousands of participants are drawn from throughout New Jersey, parts of New York and eastern Pennsylvania.

The 2012 TSBW features FREE seminars and roundtables all designed to make your business more profitable… Come to Trenton & join us!

For additional information visit www.smallbizweek.com

www.smallbizweek.com

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Is your business ready for the holidays?

Why do I ask? Well, consider 2011 figures: 35.3 Billion sales during holiday season. Cyber-Monday alone accounted for 1.25 Billion in sales and Green Monday raked in 1.13 Billion. Most retailers are taking the seasonal items now and start pushing for the holiday sale.

Advise for the small business owner: Get your act together NOW! People don’t hear about hot deals through traditional media… the newspaper circular is gone! Email is king, but be careful, don’t attach your coupons to emails, nobody opens attachments unless the sender is her BFF, insert coupon images (html) please. Do socialize online or you can go the extra mile, set up your Enterprise*Compass account and go mobile, text out, post, tweet your super deals and refer the customer to your website.

If you have no idea where to begin, let us know or join our free workshops. You should have a marketing plan and your online objectives aligned with clear goals, strategies, and tactics. Make sure you are equipped with the right tools to measure and adjust as needed, and as fast as a click of a button.

Thanks to the folks at Monetate for this cool Infographic and tips!

Are You Ready for the Holidays?Monetate Marketing Infographics

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