Is your business ready for the holidays?

Why do I ask? Well, consider 2011 figures: 35.3 Billion sales during holiday season. Cyber-Monday alone accounted for 1.25 Billion in sales and Green Monday raked in 1.13 Billion. Most retailers are taking the seasonal items now and start pushing for the holiday sale.

Advise for the small business owner: Get your act together NOW! People don’t hear about hot deals through traditional media… the newspaper circular is gone! Email is king, but be careful, don’t attach your coupons to emails, nobody opens attachments unless the sender is her BFF, insert coupon images (html) please. Do socialize online or you can go the extra mile, set up your Enterprise*Compass account and go mobile, text out, post, tweet your super deals and refer the customer to your website.

If you have no idea where to begin, let us know or join our free workshops. You should have a marketing plan and your online objectives aligned with clear goals, strategies, and tactics. Make sure you are equipped with the right tools to measure and adjust as needed, and as fast as a click of a button.

Thanks to the folks at Monetate for this cool Infographic and tips!

Are You Ready for the Holidays?Monetate Marketing Infographics

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Starfish*Global @ Hispanic Business Expo of Central NJ

I attend many conferences and networking events every year but expos have never been in my agenda. Why? Simply because in my view Expos are meant to showcase industry innovation. My partner, Oscar Moreno, had never even considered doing an expo, but this time we are “IN” and we are both as excited as kids on Christmas eve, especially because we will be showcasing our products and services to our community.

Starfish*Global will be unveiling its beta version of Enterprise*Compass. This simple, user-friendly platform has been designed specifically for the business person who has no time or patience to deal with technology but needs to embrace it for future business growth. What is more important, Enterprise*Compass is a fully bilingual suite that integrates website management and communications tools for small business owners to reach their market niche (clients, consumers, audience, or community). YES! we’ll be doing demos and offering access to the Enterprise*Compass free of charge for up to 60 days. We will also make it available to micro-preneurs as part of our on-going efforts to train Latinos on the use of technology for business and professional development.

This year, we are joining the Hispanic Business Expo organized by the Middlesex County Chamber of Commerce to be held July 17, 2012 between 5pm and 8pm at Pines Manor in Edison, New Jersey. Visit the Feria de Negocios Hispanos de Central New Jersey for more info about this amazing event.

In addition, free consultations to Small Business owners from Mercer and Middlesex counties will be offered through the Small Business Development Center at the College of New Jersey, where I am an Advisor for the Hispanic business community.

As you can imagine, we are looking forward to seeing what we can do for your business and invite you to visit the Starfish*Global station at the expo. We are honored to that this year’s Feria de Negocios Hispanos de Central New Jersey is our first of many more to come!

Please stop by and say Hola! 

Reina I. Valenzuela, CEO of Starfish*Global

PS. If you cannot make it to the Expo but wish to try Starfish*Global’s Enterprise*Compass please email us info@starfishglobal.com

 

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Starfish*Global & HootSuite Partner Up!

Having used HootSuite‘s free version since 2009, I found the features to be extremely helpful in managing 5 social media profiles (on Facebook, Twitter, and LinkedIn); maintaining my online presence consistent by scheduling updates; and keeping my engagement level up there with rest of my mentors, like Sal Mendoza and Elianne Ramos.

HootSuite is user friendly, adaptable, and ideal for time management. For me, moving to Hootsuite Pro was a no brainer.  I am a big fan, indeed! So much that I normally introduce HootSuite during my workshops as listening platform and time management tool. Small business owners have found the free version to be more than enough as they begin to use Social Media for Business Development. At some point in time, as it happened to me, you will find the need to collaborate with a team, to measure and monitor the success of your efforts. At that point, I am certain that you will find HootSuite Pro an even better tool.

For this reason, Starfish*Global is proud to announce that we are now a HootSuite Pro Solution Partner. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, and LinkedIn, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

For stats lovers, here are some amazing figures:

  • HootSuite hit 3 million users in 2012.
  • Over 700 million messages sent through 6+ million social profiles.
  • 20% of users access HootSuite’s dashboard through mobile devices.
  • HootSuite has launched in 6 languages – English, French, Italian, Japanese, Spanish and Portuguese.

There are many benefits to HootSuite Pro

  • Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.
  • Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.
  • Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.
  • Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro by clicking on the HootSuite Pro Badge. Let Starfish*Global become your solutions partner.  

Oh wait, let me rephrase that: “Let me be part of your solutions team!” 

Reina I. Valenzuela, CEO of Starfish*Global

A social and business entrepreneur passionate about community building on the ground and online!

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